In the Indian culture and beliefs, a sari is the symbol of a deity, and wearing it portrays augmentation and pride for any woman. A sari makes the woman of India stay always attached to the roots and value their culture, tradition, and values. The sari is not just a piece of clothing; it's a symbol of India's rich and diverse cultural heritage, representing tradition, artistry, and timeless beauty. It remains an enduring and cherished aspect of Indian culture.
The aim of the sari walkathon is to honour the artisans across India who can spend weeks making one sari and celebrate the different styles and weaves from across India. The primary objective of the Handloom Sari Walk is to revive the traditional art of sari-wearing, promote the handloom sector, encourage walking as a healthy habit, and foster social capital. The Sari Walk is a one-of-a-kind event that aims to bring together sari enthusiasts from all walks of life to celebrate the rich cultural heritage of India. This event is a perfect platform for individuals to showcase their love for saris and promote the handloom industry. The walk is designed to be a healthy and fun-filled activity that encourages participants to walk and interact with each other, thereby generating social capital.
